OJ at CIIE 2025: A Perfect Record, A Continuing Presence

As a participant with a perfect attendance record since the inception of the China International Import Expo (CIIE), the OJ Group is set to embark on its eighth CIIE journey. With three decades of expertise in cross-border trade supply chains, the Group has steadily evolved into a multi-role player—acting as an exhibitor, purchaser, integrated trade service provider, and operator of a year-round CIIE trading platform. This year, it will introduce AI-powered digital upgrade solutions, injecting new quality productive forces into the Expo.

At CIIE 2025, OJ Group will showcase a wide range of products and services through its subsidiaries. Its digital platform, Yunmaotong, leverages AI recognition technology with 99% accuracy to automate customs declaration data entry, significantly improving efficiency and reducing labor costs. The platform also offers intelligent product classification, online inspection requests, and carbon emission calculations for transportation, helping enterprises reduce supply chain costs, mitigate foreign trade risks, and enhance market competitiveness.Xinhai International Customs

Declaration (Booth 7.2A1-03), another “all-time participant” in all eight editions of the CIIE, has built an integrated service platform centered on customs clearance, covering foreign trade, freight forwarding, transportation, and warehousing. A team of over ten customs experts will conduct daily live-streamed roadshows at the booth in the afternoons, sharing policy insights and practical experience. Digital avatars of experts from 26 specialized studios will also be featured, working alongside Yunmaotong to open a new chapter in digital trade. Invited by the China Customs Brokers Association and China Customs Media Center, Xinhai will participate in the "Voice of Customs" live broadcast on import-export procedures and provide advisory services, driving high-quality development in import trade through digital innovation.

O'Gao International Logistics (Booth 7.2A1-02), a standout in the logistics industry, returns for its second appearance. Prior to the Expo, the company achieved a milestone by successfully exporting its first zero-kilometer used car to Africa. In May, its Saudi Arabia branch was officially established, strengthening its role as a key bridge between China and the Middle East market. With an expanding global footprint—including operations in Vietnam, Thailand, Singapore, and Saudi Arabia—O'Gao is committed to providing end-to-end supply chain solutions for international clients.

Sinoloben (Booth 8.2B2-03) makes its fifth appearance at the CIIE. This year, in addition to classic offerings such as German Riesling, Pinot Noir, and Italian red wines, the company will feature premium Japanese products, including koji and sake from Yamagata Prefecture, as well as the popular "Arai Tetsubin" iron teapots. Also debuting are health foods and personal care products from the well-known Japanese drugstore chain "Sugi Pharmacy." Sinoloben specializes in providing end-to-end sourcing, distribution, and compliance services to help international brands enter the Chinese market efficiently.The OJ Group remains dedicated to advancing global trade and opening a new chapter in smart cross-border supply chains. CIIE 2025 will be held from November 5–11 at the National Exhibition and Convention Center (Shanghai). Visit the Yangpu-based company’s booths for interactive activities, including check-in lucky draws, robot dog interactions, and product tastings.Source: Adapted from "Shanghai Yangpu" Official WeChat. Image credit omitted as requested.