Vietnam Fruit Exports Rebound on Durian Surge​​

Key Export Performance (Jan-Jul 2025)

1. Overall Growth:

   • Export value reached $3.92 billion (≈¥28.1 billion RMB), a 0.9% YoY increase, reversing earlier declines.

   • Durian exports were the primary driver, fueled by restored shipments to China and expanded processing capacity.

2. Market Dynamics:

   • China: Remained the largest market (>50% share), though exports fell 24.3% in H1 due to earlier quality issues (e.g., cadmium residues).

   • U.S., Japan, Netherlands: Recorded surging demand:

     • U.S. exports surged 66% to $216 million.

     • Japan and Netherlands grew 10–70% YoY.

3. Product Highlights:

   • Durian: Rebounded strongly since May 2025 after resolving contamination controls, supported by government-farmer-industry collaboration.

   • Coconut, Mango, Passion Fruit: Processed variants (e.g., coconut-based foods, dried mango) showed robust growth, driven by global demand for cosmetics and biofuels.

     • Coconut prices rose from 1.21/kg(2022)∗∗to∗∗7.26/kg (2025).

Government Actions for Sustainable Growth

1. Quality & Safety Measures:

   • Cadmium Contamination Mapping: Launched to meet international standards and access premium markets (EU, U.S., Japan, Korea).

   • Tighter Supply Chain Controls: Enhanced monitoring from farms to packaging to prevent residue violations.

2. Market Diversification Strategy:

   • Leveraging free trade agreements (e.g., EUVFTA, CPTPP) to reduce reliance on China.

   • Boosting processed product exports (e.g., canned coconut, frozen mango) to mitigate risks of perishable fresh fruits.

2025 Targets and Projections

• Annual Goal: 7.6billion∗∗(≈¥54.46billionRMB),potentiallyreaching∗∗8 billion (≈¥57.3 billion RMB).

• Critical Enablers:

  • Peak durian season (Aug-Nov) with ample supply.

  • Rising demand during China’s Lunar New Year (Q1 2026).

Vietnam’s fruit and vegetable sector is poised for record growth by balancing quality compliance, market agility, and value-added innovation—setting a blueprint for emerging agro-economies.