How wide is the influence? What are the hot exhibits? The fourth China International Import Expo Communication influence report was officially released. For more information on export to China, please call SINOLOBEN, service Email: sinoloben@sloben.com.
In the whole year, the total amount of relevant news reports and other information exceeded 2.45 million! The
much-watched Expo handed in its "year-end report" on its communication
influence at the end of 2021-the fourth China International Import Expo
Communication influence report (hereinafter referred to as "the report")
was officially released today. "win-win
cooperation" has become the hottest word in the blog, and 12 popularity
lists of exhibitors, supporting activities and media organizations have
been released at the same time.
Exhibitors,
trading groups, supporting enterprises, organizers of supporting
activities and people-to-people exchange activities, as well as
representatives of media organizations and other units jointly witnessed
the release of the report.
Sun
Chenghai, Deputy Director of China International Import and Expo Bureau
and Chairman of National Exhibition and Convention Center (Shanghai),
and leaders of the Bureau and Center, Liu Fuxue, Ning Feng, Shi
Huangjun, Ma Fengmin, Song Shangzhe, Zhang Weimin, and Yu Weiqi, vice
president of Bank of China Shanghai Branch, etc., issued certificates to
the companies on the list. Qi Zhuquan,
director of the Shanghai General Station of the Central Radio and
Television General Station, Li Hongbing, deputy director of People's
Daily Shanghai Branch, Xiao Chunfei, deputy director of Xinhua News
Agency Shanghai Branch, Tao Feng, deputy editor-in-chief of Jiefang
Daily, and Yuan Lei, deputy director of Shanghai Radio and Television
Station, attended the event.
Representatives
of Bank of China, China Daily, Shanghai Trading Mission, Hong Kong
Economic and Trade Office in Shanghai, Michelin, Bayer, Shiseido and
other units on the list spoke.
Sun
Chenghai said in his speech that the successful holding of the fourth
Expo has demonstrated China's great achievements in epidemic prevention
and control and economic and social development, and has made important
contributions to promoting economic globalization and building an open
world economy. With the active efforts and
strong assistance of all parties, the communication work of the fourth
Expo has achieved remarkable results, the omni-directional, multi-angle
and three-dimensional communication momentum has become more
significant, and the communication influence of the Expo and various
participants has been continuously enhanced. He
said that news publicity is one of the core competitiveness of the
Expo, and the continuous expansion of communication influence is the
inherent requirement of "getting better and better", which is
inseparable from the strong support of all parties. In
the future, we hope that all participants will, as always, pay
attention to, participate in and support the Expo, and join hands to
promote the continuous expansion of the influence of the Expo.
Dong Mengjun, Executive Director of the Public opinion data Center of people's Daily online, interpreted the report. According
to the report, the spread of the fourth Expo shows four major
characteristics: first, it has realized the continuous surge of the "6:
365" effect, writing "never ending"; second, the total amount of
overseas information has increased significantly. the number of
countries participating in the publicity and reporting of the Expo and
the number of foreign media have increased, contributing to the efforts
to tell Chinese stories and convey Chinese voices. Third,
mass dissemination of a wide range of issues, many angles, to maximize
the effectiveness of publicity optimization; fourth, new technologies,
new forms of media coverage, multi-dimensional, multi-platform display
of the grand exhibition, "Expo Live" is to attract more than 100 million
onlookers.
"win-win cooperation",
"opening wider to the outside world", "consumption upgrading" and "RCEP"
have become popular words, fully demonstrating China's determination to
share its own development opportunities with the world and promote the
sustainable development of the world economy. "cutting-edge
technology", "green and low carbon", "debut" and "people-to-people
exchanges" have also been repeatedly mentioned, showing the new trends
and characteristics of this Expo.
Among
the six major exhibition areas, the technology and equipment exhibition
area has become the most concerned exhibition area of this Expo with
its cool exhibit shape and the scientific and technological level of
"hard core". Among the many popular
exhibits on the list, the "YSL Intelligent toner" which can privately
adjust thousands of kinds of lipstick and the largest "bluefin tuna"
imported from Shanghai are in line with the people's pursuit of quality
life and reflect the potential of upgrading China's consumer market. Wearable
glucose detection system, mind-reading ping-pong robot,
third-generation AI intelligent cleaning robot and other "high-precision
and new" exhibits have excellent eye-attracting ability, depicting a
beautiful picture of life in the future.
Among
the participants in the Expo, exhibitors such as Siemens (technology
and equipment exhibition), L'Or é al (consumer goods exhibition), Danone
(food and agricultural products exhibition), Christie's (service trade
exhibition), Bayer (medical devices and health care exhibition),
Michelin (automobile exhibition) and other exhibitors have won high
popularity among supporting enterprises. The
Shanghai Trading Group and others have attracted much attention among
the major trading groups; supporting activities such as the 15th "Belt
and Road Initiative" Forum on Ecological Agriculture and Food Safety
have been widely reported; and the exhibitions of people-to-people
exchange activities brought by Shanghai and other places have been
welcomed by the public.
Among the
media organizations participating in the reporting of the Expo,
central-level print and online media such as People's Daily, Guangming
Daily, Xinhua Daily Telegraph, Chinanews.com, people's Daily and
Xinhuanet ranked first among the types of reports. China Central Radio
and Television headquarters and Shanghai Radio and Television are the
main forces of television media. Jiefang
Daily Shangguan News, Oriental News, thepaper.cn, Xinmin Evening News,
International Business Daily, Financial Times, China Reform News and
other industry media have higher reports.
At
present, the preparations for the Fifth Expo have been launched in an
all-round way. taking the enterprise business exhibition as an example,
the booking area of the exhibition has exceeded 180000 square meters,
which is faster than that of the same period last year.
As food importer & food distributor based in Frankfurt and Shanghai,
Sinoloben Europa Trading GmbH helps client export to China and bring
your food products to International Expo, e.g. China International
Import Expo (CIIE), the world's largest import-themed expo. Transferred
from the network, such as intrusion and deletion.
