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In recent years, the export of Vietnamese medicinal herbs to Japan has surged. According to the statistics of the Japanese Customs, the export value of Vietnamese medicinal herbs to Japan reached 8.6 million USD in 2021. However, the Commercial Section of the Vietnamese Embassy in Japan said that Japan is the second largest importer of medicinal herbs in the world, so the export potential of Vietnamese medicinal herbs to Japan is still huge.
According to the Commercial Section of the Vietnamese Embassy in Japan, up to now, Japan imports many kinds of medicinal herbs from Vietnam, among which Vietnamese medicinal herbs and spices have a high proportion in the total import of Japan, with crustacean shells accounting for 14.9%, black pepper 9.3% and star anise 4.1%.
However, compared to some countries, the share of Vietnamese herbs in the Japanese market is still relatively small, accounting for only 1.1% of the country's total imports of herbs. Therefore, the opportunities for Vietnamese medicinal herbs production and export in this market are still relatively broad.
Vietnam's Commercial Counselor in Japan, Xie Duc Minh, pointed out that Vietnam has a relatively abundant supply of medicinal herbs, with about 5,100 kinds of medicinal plants. However, at present, Vietnam's herbal exports to Japan and the world are not yet commensurate with the domestic supply potential. Happily, some Japanese pharmaceutical companies are more concerned about the supply source of Vietnamese herbs. They comment that Vietnamese herbs still retain their original flavor and are naturally grown.
Nevertheless, Vietnamese herbs are currently facing great competition from their biggest rival, China, in the Japanese market. However, it does not mean that Vietnam has no opportunity in this market. Japan's strict food safety and hygiene regulations require Vietnamese herb producers and exporters to pay special attention to the process from planting, cultivation, harvesting to processing and post-harvest storage.
Mr. Xie Duc Minh also said that in order to fully exploit the opportunities in the Japanese market, Vietnam needs to develop a production chain with processing, especially to attract investment capital from major domestic and foreign enterprises and encourage the form of mergers and acquisitions aimed at building large-scale herbal production and processing centers. Vietnamese herbal producers and exporters need to grow herbs that are in demand in the Japanese market and meet the soil and production conditions in Vietnam; plan herb growing areas, etc. In addition, producers and exporters need to focus on meeting Japanese regulations on food safety and hygiene, quarantine, etc.
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Ms. Linda Li
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As food importer & food distributor based in Frankfurt and Shanghai, Sinoloben Europa Trading GmbH helps client export to China and bring your food products to International Expo, e.g. China International Import Ex