Brazil's bilateral negotiations with other countries have expanded the scope of new markets for its agricultural products. Since January 2019, the Brazilian Ministry of Agriculture, Livestock and Food Supply (MAPA) has opened up 150 markets in 43 countries/regions. The most recent occurred in August this year, when Brazilian sea bass products were allowed to be exported to Mexico. The work carried out by the Ministry has diversified the export possibilities of Brazilian producers, with the aim of reducing the concentration of agricultural export markets.
Market opening is the result of bilateral negotiations. In the end, it is necessary to reach an agreement on the certified health parameters and the corresponding sanitary, phytosanitary or veterinary certificates, and the importing country will receive these certificates at the point of entry of the goods. Of the total 150 new markets, 74 are in the Americas, 57 in Asia, 18 in Africa, and 1 in Oceania.
However, the opening of the market does not mean the immediate expansion of trade. In addition to commercial promotion and dissemination activities, manufacturers and exporters need to be prepared to meet the needs of these new customers.
In the first half of 2021, the total export value of Western agribusiness was US$61.49 billion, an increase of 20.8% from the export value of 50.9 billion yuan in the same period in 2020, setting a new historical record for the same period, accounting for 45.3% of Brazil's total export value in the same period. On the other hand, in the first half of the year, the total import volume of Brazilian agribusiness reached 500 million yuan, an increase of 20.2% from the 6.24 billion US dollars in the same period last year. The trade balance in this sector was 53.99 billion yuan, offsetting the 17.26 billion US dollar deficit in other sectors.
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